Hello and Welcome

Hello and welcome to my Blog!

My name is Darcie and I am a doctoral student at Imperial College Business School. My research centres on Consumer Behaviour and Consumer Psychology.

Just as a doctoral thesis focuses on a narrow section of it’s field, Behavioural Economics offers a fascinating lens through which to view the big, wide, ever-expanding world. I want to use this Blog as an outlet to explore ideas and topics that just don’t fit into the measly 100,000 words they are allowing me for my thesis.

Excited to share my thoughts with you and engage in discussion and debate. Together, I hope we gain a better understanding of decision-making, motivation, and behaviour.



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